Earlier this month Spotify announced its largest update which featured a new color scheme, typeface, logos, and changes in functionality.
With a recent update, Spotify now gives anyone the ability to compile a library of saved artists and albums. It used to be that you would have to make a million separate playlists, but now you can basically create your own library on the cloud. Perhaps my favorite part about this is the fact that this applies to and updates across all devices. I can add an album to my saved “Your Music” list at home in the morning on my laptop and then access it later in the day at school on my phone. This may finally help Spotify become a viable replacement for iTunes.
According to The Guardian, Spotify has gained more than 1 million users in the UK during the past 4 months alone. Perhaps the new update will see even more growth amongst Spotify users. The student discount for premium accounts also provides incentive. Although iTunes tried to combat this rise in streaming services with their own, iTunes Radio, Spotify still has its own radio/discovery feature.
to be clear, i love @thomyorke and david byrne, creative geniuses. i just don’t see the point in fighting a future that’s already here.
— moby (@thelittleidiot) November 26, 2013
As I touched on in a previous post, there will always be some discontent with music streaming. To be honest, I think that streaming will be the way to go and that record labels and/or artists need to realize that this is happening around them. Above is a tweet from musician Moby in reply to Radiohead’s Thom Yorke’s criticism of Spotify. The idea of freemium services are starting to appear in many aspects of life and Spotify is just one of them. It will be interesting to see if iTunes follows up on its iTunes Radio with anything new to try to keep up with this movement to streaming.